It’s the fun social activity we want to sell, not the

• Our story/why we do what we do, how do we make people fall in love with our why? once upon a time me and my husband nick came up with the great idea of opening up an escape room. escape rooms are the future entertainment… we are revolutionising communication between humans from carefully designing interactive psychological games that is one of the leading forms of entertainment from the growing craze of escape rooms. The experience is like no other and the truth Is more and more Britons today are choosing to spend more of their spare time in entertainment. Escape rooms bring family and friends together in a cooperative, immersive and educational experience that is enjoyed by people from all walks of life.

notes:

• “Storytelling, when done right, will pull a consumer into the world of a brand to see a different perspective, showing them the bigger picture. The story is an invitation for someone to participate in something bigger than themselves, something they believe in.” Joe Teo, Hey Orca

• People don’t buy what you do but why you do. Basically don’t just sell a product, sell your why. Create story that people can relate to